Yves MakhoulPlayStation phone?
November 1st 2010 21:28
Image thanks to Engadget.
The rumour mill has been running hot for the last three years plus when it comes to "insider" info regarding the supposedly always in development PlayStation phone. However, we finally have a picture of something that doesn't look like it was photoshopped by a design student.
It makes sense too. A phone couldn't exactly fit comfortably in your pocket everyday if it had analogue sticks, even if they were the mini analogue sticks ala the PSP Go, or even the (soon to be world phenomenon) Nintendo 3DS.
Some say Sony's problem with the mediocre PSP sales have everything to do with the constant in squabbling of the various departments within the company. The power struggles between the different areas within Sony have meant that no one ever has the power to fully realise each of their project's potential.
Sometimes, Sony puts its faith into technologies that will never take off if forced onto the consumer. UMD movies, although quick out of the gate, never saw the sales of DVDs or Blurays. Blurays themselves are only now successful because of behind the scenes secret deal Sony made with Warner Bros. If WB's had chosen Toshiba's HD DVD, Bluray would have been dead in the water years ago.
Mini Disc never took off, even with the very expensive and in your face advertising used in the late '90s. And Sony, due to its faith in the Mini Disc format, completely missed the boat with MP3 players -- which as we all know, Apple skyrocketed its business with.
So now a possible new venture. A phone, which really should have been released three or four years ago (again to counteract the moves Apple were making with the iPhone). Even with the breadth of titles the PSP has, the PlayStation Phone may not be seen as a viable alternative to the mainstream phones out there now.
If the screen is as large as it is, and the graphics are to be as detailed as the PSP's, then you're looking a very short battery life span -- unless Sony has a trick up its sleeve. The PlayStation 3 is a beautiful piece of technology, but with all its bells and whistles, the Xbox 360 has still consistently outsold it.
Sony needs a win. The days of the PlayStation and PlayStation 2 are over and competitors these days are much more savvy than they used to be. Nintendo ensures that it makes money on its consoles and handhelds from the very first day they go on sale. Sony spent years losing money on each PlayStation (and far too long on the PlayStation 3).
If this PlayStation phone is in fact in the works and is inline to be released sometime next year, it really needs to bring something new to the table -- not just a merging of the PSP and a phone. Otherwise Sony will be investing into another failure, or mediocre performer.
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